PETS International

Your portal to the international pet industry!

PETS International has proven its value, having been the leading trade magazine for the international pet industry in the past 25 years. This renowned B2B magazine currently has a circulation of 10,750 copies sent to readers in over 130 countries worldwide. However, PETS International has developed into more than just a magazine: it has become a platform linking people’s business in a pets’ world.

Informative and inspiring

PETS International Magazine is published 6 times per year and each issue features several themes, or specials. This means every segment of the pet industry is highlighted at least once a year; from the latest developments in the aquarium industry to trends in cat litter. These editorial specials feature articles written by experts and professional writers as well as company profiles of businesses active in this particular industry segment. Additionally, each issue of PETS International contains a marketing topic as well as a country section, in which extensive country reports and market figures are presented to the reader.

PETSPortals is our very own library, containing many years’ worth of valuable market information, industry statistics, trends and developments. This library is often browsed by companies looking to enter new markets or researching the launch of new products.

In order to keep you up-to-date with the latest industry news, PETS International also publishes a bi-weekly EmailNEWS letter.

Connecting people

Connecting business partners is one of PETS International’s main goals. We try to do that in several different ways. First of all, the PETS International Buyers Guide has been immensely popular ever since its introduction in the 1990s. In its current format, the Buyers Guide - published each year in January - features the address and contact details of more than 3,000 leading companies in the international pet industry. The guide can be browsed by product category or country and includes the names of contact persons, email addresses and websites.

Another means of connecting pet industry professionals is the yearly Global PETS Forum (GPF), a professional conference initiated and organized by PETS International. Each edition of the GPF takes place in a different European city and is built around a particular theme. Approximately 200 decision makers of the industry are inspired by professional speakers and enjoy the networking opportunities offered by what is considered to be “the networking event of the industry”.

Going digital

Of course, PETS International follows the trends in digital revolution. Both the magazine and the Buyers Guide have been available in an online format since 2007. However, time has not stood still and in 2010, PETS International introduced the Buyers Guide Mobile, which allows customers to search the Buyers Guide anyplace, anywhere, anytime via their smart phone’s web browser.

2011 saw further digital developments in the form of the PETS International Online Special, an interactive digital publication that is published as an addition to the printed magazine. The website, www.petsinfo.net, has also been completely re-designed in 2011, offering customers a whole range of new options.

Customer satisfaction

Customer satisfaction is very important to PETS International, which is why we regularly carry out market surveys. The new website is very user-friendly and  personalized information is offered, where possible. Additionally, the company has replaced its wide range of different subscription types with the PETS International Service Package, an all-in-one package which gives customers access to all of the PETS International products and services for just one fee.