Global PETS Forum 2015
16th edition: 22 - 23 January 2015, Madrid, Spain
Ongoing digitization and the internet of things are the main drivers for a connected society. This not only changes the way we work, but profoundly impacts the way we live and connect to others. A long-lasting relationship between a business or brand and a customer is no longer a matter of course. In order to earn customer attention, trust and loyalty, investments in relevance and relationships are needed. And these are only possible by making use of new business dynamics in the pet industry.Click here to read about this year's theme in more depth (open)
Strategic innovation requires creativity and disruption, which leads to value creation and, consequently, to differentiation. Building a good strategy all starts with a deep insight into the starting position of your company. Reconsider the way you take an innovation to market. Traditional start-ups create a business plan and are implementation-oriented – an approach that no longer creates long-lasting customer relationships. The new, 'lean start-up strategy' means searching for a new business model based on hypotheses, getting out of the office and talking with clients to validate assumptions.
Brand innovation automatically follows when you've completely embedded value into your strategy. Customer relationships that were formed during the lean strategy process can now be further deepened by allowing your brand innovation to be completely driven by customer values. Before launching customized products, executives must understand what customers (the pet owner and, more importantly, the pet) want to individualize and what components they want to configure and, consequently, which options should be offered and how they should be priced.
Manufacturing strategies around the world will be radically reshaped by the rapidly growing demand in emerging countries, but also by the changing demand patterns in developed markets and an explosion in the demand for product variety and flexibility. Coupled with developments in technology (robotics, 3D-printing) and process innovation (data analytics, factory digitization, energy innovation), these changes have a huge impact on how and where your pet products and services are developed.
A connected society drives an economic system of shared assets, matching millions of 'haves' with millions of 'wants', instantly and efficiently. Sharing assets and living in a connected society goes hand in hand with a shift in values, of which trust and reputation are by far the most important.
Networking: get connected!
Networking is one of the most important elements of the Global PETS Forum (GPF). “This is where the real business takes place!” The conference offers the best environment to meet new business partners and catch up with existing contacts. For example: all coffee breaks, lunches and dinners are designed to stimulate networking.
Main networking options during the GPF 2015:
Professional speakers, from inside and outside the industry, will share with you the topics connected to the central theme.Click here to view the programme and the bio of the speakers (open)
View more video-testimonials
Register for the Global PETS Forum 2015
Present your company in one of three ways:
Location and accommodation
Prices are subject to change on the basis of any amendments to statutory regulations. The above-mentioned rates are per room, per night. After 24 December 2014, rooms of the NH Eurobuilding will be offered on a basis of space and rate availability.
* VAT will not be charged on the stated prices due to the EU reverse charge regulation. All GPF prices mentioned are valid for the year 2015.
InterMedium Publishers is not liable for failure to perform its obligations if such failure is a result of Acts of God (including fire, flood, earthquake, storm, hurricane or other natural disaster), war, invasion, act of foreign enemies, hostilities (regardless of whether war is declared), civil war, rebellion, revolution, insurrection, military or usurped power or confiscation, terrorist activities, nationalisation, government sanction, blockage, embargo, labour dispute, strike, lockout or interruption or failure of electricity or telephone service.